REfficient starts next chapter

refficientlogoHamilton, Ontario – November 20, 2013 – REfficient starts a new chapter in its history this week. The three year-old company has moved into a new office, has new product offering on its REfficient.com website and a new cell phone recycling program, in response to customer demand.

REfficient, an online marketplace to buy business equipment cost-effectively and sustainably, now has customers in almost every Canadian province and territory. The company also has customers in 11 other countries on 4 continents.

The company has moved its headquarters into a new office at 605 James St N in Hamilton. The office is twice the size and is located in the historic Hamilton Port Authority main building at overlooking the Hamilton marina. Many environmental features were done to the office, including the flooring, paint and furniture. The move to the new office is not the only change. REfficient CEO Stephanie McLarty explains, “REfficient started out as a solution for telecom companies to buy, resell and recycle industry equipment. That still remains a large part of our business, but we have opened up our focus due to customer demand and requests. We now have digital cable boxes, business phones, projectors, and repurposed furniture on REfficient.com.”

Yet the biggest addition is a cell phone recycling program that includes a tree planting component. “Businesses kept asking us if we recycle cell phones, and so we have decided to create a program specifically for this,” McLarty explains. “We knew that we wanted the program to make a difference for the community, so we have started Phones4Trees. When people hand in their old cell phones or tablets, trees will be planted. Besides that, people will get the chance to plant the trees themselves at a Community Tree Planting Day next spring.” Businesses also receive a Go Green report, so they can use the data and information for any sustainability reporting, website information, RFP responses and more. To participate, businesses can simply start collecting cell phones and tablets, and REfficient will pick them up by December 11th. Details and resources can be found at REfficient.com/cellphonerecycling. Individuals can also participate and drop off or send in their phones to REfficient’s office at 605 James St North, 2nd floor, in Hamilton. A formal open house will be held in 2014 to celebrate the new office.

About REfficient
REfficient’s transactional marketplace is built on a “triple-win” model, providing large telecom and AV companies a trusted and efficient platform for deriving value from surplus inventory, while offering buyers reliable, often new equipment at savings of 20-50% over traditional sources. This innovative new green model benefits everyone by reducing waste and increasing resource efficiency. You can follow REfficient at @REfficient and http://www.facebook.com/REfficient.