Originally posted at kitestring.ca/right-angle
In a world beyond websites it can be a challenge to let your brand take flight in the digital sphere.
KITESTRING presents a morning focused on social strategies to help you engage in the conversation. Learn from experts in the field how to manage your message online, protect your brand image, and problem-solve with confidence and creativity.
KEYNOTE with SCOTT STRATTEN
Learn about how engaging your online community can make your business thrive from Scott Stratten (President, Un-Marketing) as he shares his expertise in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Itâs all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
You ask, they’ll answer! This panel is a powerhouse of crisis resolution and this audience-led session is your chance to ask the experts everything you ever wanted to know about social media management but were afraid to ask.
- Panel moderated by Chris Farias (Partner + Creative Director, KITESTRING)
- Featuring Scott Stratten,
- Jamie Stein, (Senior Manager – Social Media, ING Direct)
- Christine Zakrajsek, (Web and Social Media Manager, EllisDon)
- Michelle Dias (Social Media Specialist, Goodlife Fitness)
- Kyle Kuchmey, (President, New Motto; Alumni Officer – Digital Communications, McMaster University)
Formerly a music industry marketer, national sales training manager and a College Professor, he ran his âUnAgencyâ for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock CafĂ©, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.
He now has over 145,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on Forbes.com. Itâs the only time heâs felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
His book âUnMarketing: Stop Marketing. Start Engagingâ became a national best-seller before it was released and was also named one of the top business books of the year by 1-800-CEO READ and a top 10 book by Under30CEO.com.
His new book entitled âThe Book Of Business Awesome: How Engaging Your Customers and Employees Can Make Your Business Thriveâ is also a best-seller, breaking the rules of how companies are truly marketed and grown through the current online/offline world.
Recognizing a growing market for web design, video, and social media support, Kyle founded New Motto in the Summer of 2010. Kyleâs versatile background in digital technologies as well as his passion for creative collaboration shapes the direction of New Motto. He strives to bring his clientsâ vision to reality, by finding the right teammates and technologies for the right project. Kyle also believes firmly in strong client support and delivering effective solutions for any budget.
Kyle spent five years at McMaster Universityâs Alumni Advancement department, where he lead digital communications initiatives including web, video, email, and social media campaigns, to engage the universityâs 150,000+ alumni. He also co-chaired the Social Media Working Group, tasked with developing and evolving McMasterâs social media and mobile app development guidelines. During his tenure, Kyle and his teammates received several industry awards for outstanding university advancement communications from CCAE (Canada) and CASE (International), including categories such as Best Online Video and Creativity on a Shoestring.
Kyle believes every organization and individual can benefit from using social media, by finding the right platforms and the right motivations.
With her bold natured personality, and innovative thinking Michelle Dias has successfully lead social media, and public relations campaigns for leading Canadian brands. As a communications professional Michelle sharpened her expertise in developing and executing strategic communications campaigns through her consulting roles at Hill + Knowlton Strategies Canada, and as an Account Executive at NKPR, in Toronto. She currently holds her dream job of Social Media Specialist with GoodLife Fitness.
At GoodLife Fitness Michelle manages and executes digital marketing efforts on the companyâs multiple social media channels. This includes the engagement, education and communication of the benefits of exercise to all Canadians.
Michelle has earned a reputation for driving sales through online marketing efforts, building strong online community cultivation and, creative thinking. Since working in the field of public relations, Michelle has worked with numerous consumer lifestyle brands in developing marketing communications programs, clients include: Loblaw Companies Ltd.,Reckitt Benckiser (Lysol, Clearasil, Air Wick, Finish Quantumatic), New York Fries & South St. Burger Co., and Kiehl’s Canada.
As an active fitness enthusiast Michelle maintains a health and fitness blog that promotes simple diet changes and easy fitness tips. (http://eatcleanfitnesslean.wordpress.com). She gives back to the field by participating as a member of Sheridan College’s Program Advisory Committee.
Christine Zakrajsek is EllisDonâs Web and Social Media Manager with a growing responsibility for mobile usage and applications within the enterprise. EllisDon is a values driven employee-owned company that delivers construction expertise with a growing range of construction services in risk management, sustainability and technology. Given the inherently public nature of EllisDonâs business coupled with the publicâs interest in their built environment Ms. Zakrajsek has connected people from coast to coast with EllisDonâs values, career opportunities, senior leaders and latest news and updates via social media.
One of the most rewarding aspects of Ms. Zakrajsekâs role at EllisDon is reaching out to industry partners and associations to help foster social media adoption within their own organization. To this end, Ms. Zakrajsek authored a series of articles titled âSocial Media Masterclassâ for the Daily Commercial News, the industryâs leading trade publication in Canada. In the coming months, EllisDon will be rolling out an internal social network and Ms. Zakrajsek is extremely excited to see what happens when you get 1,500 building technology experts, engineers, MBAs, accountants, and sustainability experts talking with each other irrespective of corporate hierarchy and geography.
Jaime Stein is recognized as an industry leader for his expertise in digital marketing. He currently manages the social media team and strategy for ING DIRECT, Canadaâs leading direct bank. He delivers a proven record of success from his four seasons as the Canadian Football Leagueâs head of digital and social media where he redefined the content strategy for CFL.ca and launched the CFLâs involvement in social media. A journalist by training, Jaime has worked in the SPORTSCENTRE newsroom at TSN and served as radio play-by-play voice of the Toronto Argonauts Football Club.
Jaime is a graduate of the Rotman School of Management in Toronto where he was selected valedictorian of the Morning MBA Class of 2011. He has a Bachelor of Arts from McGill University in Montreal and a Bachelor of Journalism from Ryerson University in Toronto.
Born and raised in Vancouver, B.C., Jaime currently serves as a member of the fundraising cabinet for the Canadian Blood Services campaign âFor All Canadiansâ that is dedicated to building Canadaâs new national public cord blood bank.
Jaime lives in Toronto with his wife and two sons.
Indulge in morning marche stations featuring crepes, mini waffles, fresh fruit, parfaits and pastries. Of course, no brunch is complete without a bubbly bar!
Meet other creative professionals in marketing, corporate communications, not-for-profit, and innovative industries – just like you. Share your strategies for integrating social media in your brand.
Join KITESTRING for an exclusive morning at the Art Gallery of Hamilton – Tickets are limited