REfficient Celebrates Customer Achievements during Earth Month

refficientHamilton, Ontario – April 20, 2016 – As April is Earth Month, REfficient recognizes that it is important to celebrate achievements, particularly of its champions. This year, Cogeco Connexion is acknowledged as an eco leader.

REfficient enables companies to be efficient with resources through their reduce-reuse-recycle concept. Products and materials that are reusable to others are sold, while the balance is recycled responsibly. As a result, companies get access to other business’ surplus inventory and materials, which can save a lot of money and get access to hard-to-find products.

Founded in 2010, REfficient now has a customer base in 14 countries that reused over 65,000 products in 2015. In 2016, REfficient has opened a warehouse store to give the broader public the ability to reuse products and materials outside of the traditional industries and uses, outside of the industries where they came from.

In the last three years, Cogeco has topped the Waste Diversion Champions list, diverting more than 100,000lbs annually from landfill through resale for reuse and recycling. They have also demonstrated an ongoing commitment to measure their sustainability stats and report on it both to the highest levels with their company and externally to customers and other stakeholders. “Cogeco is a great example of a sustainability leader. They care about it, include it in their processes and value the statistics. If only all other companies could be as forward-thinking like Cogeco,” says Stephanie McLarty of REfficient.

Working alongside partners like Cogeco, REfficient continues to support innovative ways that take the reduce-reuse-recycle and make a broad positive impact. A portion of proceeds from the product coming in through the Community Investment Program streamis donated to non-profits that address sustainability, entrepreneurship, and the local community. For Earth Day 2016, REfficient has made financial and product donations to Good Shepherd and Wildlife Preservation Canada.

About REfficient

REfficient’s transactional marketplace is built on a “triple-win” model, providing large companies a trusted and efficient way for deriving value from surplus inventory, while offering buyers reliable, often new equipment at savings of 20-50% over traditional sources. This innovative new green model benefits everyone by reducing waste and increasing resource efficiency. You can follow REfficient at @REfficient and

Media Contact
Elena Doy
905-544-5000 x5002

QReserve launches at Hamilton Health Sciences



Hamilton, Ontario, December 17, 2015 — QReserve is excited to announce the launch of their research collaboration portal at Hamilton Health Sciences with over 100 pieces of equipment and services available for collaborations between industry, academics and researchers.

QReserve provides an unprecedented window into the research resources available at Hamilton Health Sciences while helping administrators to track and better understand research asset utilization.

“We are always looking for ways to help our researchers form new collaborations and QReserve’s collaboration portal makes it even easier for potential collaborators to see our capabilities and to connect with us”, says Hamilton Health Sciences’ Director of Research Admin, Katie Porter.

She adds, “I see QReserve not only as a collaboration tool, but also a great administrative tool for tracking research assets – very helpful when applying for funding and for demonstrating the return on research investments.”

Hamilton Health Sciences is joining QReserve’s research portal containing over 4,500 research resources, services and facilities across Canada.

Find your next collaborator through the Hamilton Health Sciences QReserve portal at


About QReserve Inc.

QReserve Inc. was founded in 2014 to help organizations better utilize their assets and to help people form new collaborative relationships. QReserve’s integrated asset management and collaboration platform is available for both public use and internal private use. QReserve operates out of the McMaster Innovation Park in Hamilton, Ontario and received support from the Ontario Centres of Excellence, FedDev Ontario, and Industrial Research Assistance Program.

Interview with BuckitLife CEO Doug Murphy



Check out the below interview with Doug Murphy CEO of BuckitLife (@BuckitLifeInc)!


What is BuckitLife?

BuckitLife is the online marketplace for bucket list adventures – Skydiving, Dog Sledding, Party on a Yacht, etc… With you can discover 1000s of adventures, build your bucket list, invite and plan with friends, and purchase the adventures – all in one spot!



Why did you create BuckitLife?

In 2011, Eric and I lost our friend Kevin at age 21. This event deeply inspired us to go out and achieve our bucket list aspirations now. This inspiration came from our newfound appreciation for the fact that we don’t always have the time we may think we do. Unfortunately, finding, planning, and purchasing the adventures we wanted turned out to be an extremely time and effort intensive process, because the local adventure industry was very fragmented. Although marketplaces existed for adventure travel (like Expedia, TripAdvisor, and Trivago), there was nothing that did this effectively for local adventures like skydiving, dog sledding, and target shooting.


What sorts of adventures are on the BuckitLife platform currently?

There are too many to mention, but here are a few – Skydiving, Bungee Jumping, Dog Sledding, Exotic Car Driving/Rental, Group Travel, Animal Experiences, Target and Trap Shooting, Off Roading, Flyboarding, etc… We will be giving away some of these (along with many other prizes) at our Launch party – Feb 25th @ The Honest Lawyer.


How many adventures are on the BuckitLife platform?

Right now we have approx 60 adventures posted, but have over 1000 approved and are uploading more daily. We should have over 1000 by the end of the month (January).


What’s the most common thing you’ve seen people have on their bucket list?

Bucket lists are pretty unique by nature, but Skydiving is definitely a very popular adventure.




What’s the next thing you plan on scratching off your own bucket list?
My next adventures are Skydiving, Dog Sledding, and exploring in Thailand (ironically)


How do you monetize BuckitLife?

Adventure providers pay us a commission when we sell one of their adventures


Are there any adventures you’re hoping to add to the platform in the future?

There are MANY, but some on the top of our list include unique local adventures like the CN Tower Edge Walk.


Where do you hope to see BuckitLife in 5 years?

We hope to see BuckitLife as a global company, inspiring and supporting the realization of dreams in as many places, and with as many people as possible.




What advice do you have for students and recent alumni founding a startup?

Take advantage of the amazing programs that Hamilton, Ontario, and Canada has to offer. Besides that, trust your gut (cliché, but for a good reason).


How can people in the Hamilton community help you make BuckitLife a success?

The can help us and themselves at the same time by a) creating a bucket list on and living life to the fullest b) Coming to our launch party on Feb 25th @ The Honest Lawyer


Mabel’s acquisition a great sign for the region

Due to website upgrades happening last week, I was late to the game posting one of the bigger pieces of tech news to happen in Hamilton: Mabel’s Labels was acquired for $12 million.

It’s a big deal.


Startup exits (acquisitions, IPOs), along with financing, are one of the key ways startup ecosystems are measured.

For example this Kauffman Foundation report on “Measuring an Entprenerial Ecosystem: “In some places, the desired outcome is simply more: more entrepreneurs, more companies, and more jobs. For other cities, the only thing that matters is the “exit”—initial public offerings and acquisitions.

Or this TechVibes article: “Canada’s startup ecosystem tends to measure success with financings and acquisitions. Since Angel and VC financings often go unreported, it’s easier to track the state of the Canadian Startup space on acquisitions and exits.”





Acquisitions show that “it can be done” in a region, acting as a signal to the outside world (investors, founders, talent), and overtime enough acquisitions will create groups of people able to invest in and advise the next wave of startups.

Hopefully the Mabel’s Labels acquisition is the start of many more to come in the future.



Interview with founders

Check out the interview below with Hamilton startup, and register to see demo’d live at DemoCampHamilton22 on Wednesday October 7th from 6:30pm – 9:00pm at The Art Gallery of Hamilton!


Tell me about yourself.

McMaster grads: Ken Seville (B.A.: Poli. Sci., 03), Matt Nelson (B.Eng, Software, 13)

We met playing on the same softball team (3-16-1) and have been working together since July.


What is

Greenplate is an online marketplace of home-cooked meals. It offers an alternative to cooking for oneself or eating restaurant takeout.




Why did you create

I don’t enjoy cooking and I’m sick of eating restaurant takeout.


How did you get the idea for

I had the Greenplate idea while walking home after work and thinking about what to have for dinner. It occurred to me that people were cooking family dinner in the houses I was passing, and I asked myself “what if I could know what they were making and buy a serving for takeout?” I asked others what they thought of the idea, and the response was so enthusiastic, that I knew I had to get working on it immediately.


How will you monetize the service?

We charge a markup (tbd) above the seller’s price.


How are you planning on marketing

To this point we have done all face to face marketing at events and door to door canvassing. As we go on we will do more media marketing.


What has the response been like so far to

Great. Most people recognize that eating reasonably healthy pretty much only happens with home-cooked meals, and yet, most people just have the time to cook every day, Greenplate solves that tension.


Who do you picture using

We’re initially focused on Mac students. Our reasoning is that we’ve got more than 10K students living away from home, with limited cooking skills, and not a lot of time to learn. In addition, they are spending ~50% of their food budget out of home, so they are a good fit for our service.




How long did it take to build

Took about 3 months to get it to this point.


What have you learned so far building

Scratching one’s own itch makes telling the story much easier.


Where do you hope to see in a year?

We want to perfect our model at Mac (and potentially Mohawk) this year. If we see the metrics we think will make it scalable, we will actively expand for the next school year.


Any advice for entrepreneurs trying to create similar products?

It’s certainly not my advice, but it’s good advice, figure out the smallest thing you can build that creates value for the customer (feels like a better deal than alternatives) and iterate the hell out of it. The temptation is always to build bells and whistles, but just keep it simple to start and improve as fast as you can.



Sports analytics centre a possibility for Hamilton



During the Pan Am Games CHCH covered a story on the possibility of a sports analytics centre opening up in Hamilton, check it out below:

Brazilian businessman Richaro Sodre has announced that he is moving his business from Waterloo to Hamilton. Sodre is creating technology that examines and analyzes how athletes move. The plan is to create a sports analytics centre of excellence, which could generate billions annually in economic activity. Local entrepreneurs like Ron Foxcroft are on board to create the centre and make it a leader of sports technology around the world. Investment consultant Harjeet Bajaj says, “Similar to Quantum Valley which is in Waterloo, or life sciences clusters in Toronto or digital media zones in places like Vancouver I think the sports analytics industry deserves a home as well.”




FOOD & WINE Festival chooses OverAir as technology provider

TFW15_Logo_smallerJune 17, 2015 – Toronto FOOD & WINE Festival attendees will have more time to enjoy the delectable food, wine and spirits, celebrity chefs and cooking classes, thanks to a faster, more efficient ticketing and payment process.

OverAir Proximity Technologies Ltd. has been chosen as the official payment and ticketing technology provider of the Toronto FOOD & WINE Festival, Sept. 18 to 20, 2015. OverAir’s system will improve the vendor experience and simplify the sample ticket redemption process for visitors.

“We are delighted to be a part of this exciting event that celebrates the best in food, wine and spirits,” said Marie Pavone, OverAir’s Director of Event Solutions. “We look forward to simplifying and speeding up registration and payment so that attendees can focus on the food, drinks and fun.”

OverAir will replace traditional paper sample tickets with NFC “tap” technology. With their festival-branded wristband powered by OverAir, attendees can pre-register and load their wristband with virtual “sample tickets” online. They can also register and load their wristband in just seconds at designated stations at the festival. When needed, they can also quickly reload their wristband with more tickets.

To pay for samples, attendees will simply tap their wristband to a device at each vendor booth. Festival organizers will be able to track and analyze in real time who is visiting which booths, when and how often. This will help with planning for future shows and marketing campaigns.

What is NFC tap technology?

Near field communications (NFC) allows the transfer of information between NFC enabled devices. Since its inception in 2012, OverAir Proximity Technologies Ltd. has been leveraging technology to enable clients to more simply and effectively engage and sell to their customers. At a previous consumer food show, OverAir sped up ticket sales from seven minutes to under 43 seconds and increased sales by 211% by reducing lineups. OverAir’s event solutions also include registration, instant information transfer between attendees and exhibitors, automated contact swap as a networking tool, secure voting, surveys and post-show engagement. This all adds up to streamlined events, audience engagement, positive brand recognition and higher profits.

Toronto FOOD & WINE Festival

Thousands of attendees are expected at Toronto FOOD & WINE Festival taking place at the Evergreen Brick Works in Toronto from Sept. 18-20. FOOD & WINE magazine is the official media partner and is continuing its legacy of festivals across North America with the first Canadian installment here in Toronto. The Grand Tasting Pavilion presented by PC Black Label will feature local restaurants, wineries and breweries. The festival will include a roster of celebrity chefs, cooking classes, tutored tastings and special events that bring the world of food, wine and spirits to local palates. For more information about Toronto FOOD & Wine Festival please visit

For information, please contact Marie Pavone, Director of Event Solutions, OverAir Proximity Technologies.

Phone: 1-855-OVER-AIR (683-7247), ext. 704



CareerLaunch partners with Magnet

Guest post by Jeffrey Doucet (@jeffrey_doucet), originally posted on LinkedIn. You’ll be able to see a live demo of Magnet at DemoCamp21 on June 24th!



Just under a year ago, Tristan and I set out to help students transition from post-secondary education to employment with our company QuickHire. The premise behind QuickHire was that there were not enough recruiting resources dedicated to entry-level employment, and that by building a resource designed for entry-level recruiting, we would be able to improve and expedite the recruiting process for new students & recent grads.

After spending months building & operating a recruiting resource, we reflected on what we had learned from our users. We realized that instead of addressing the students’ problem, we were just building another resource for employers.

So, we took everything we had learned about our product and began building a completely different application that we now license to universities and colleges, called CareerLaunch.

CareerLaunch incorporates all of the insight we gained about the job search, built into one easy-to-use application that allows any student to effectively manage their job search. We know that if a student follows the proper steps — preparation, organization, employer engagement — they will find a job in no time. We have built software that will equip any student to find their dream job.

Our new software places an emphasis on empowering students to manage and execute a productive job search by:

  • Enabling students to track each job they apply to regardless of what platform or job board they use
  • Allowing students to manage all of their job applications and follow-up with customized notifications
  • Provide learning materials to help students become better job candidates through partnership with employers and institutions

A Province-wide Partnership

While growing our business here in Ontario, we were fortunate enough to develop a partnership with Magnet, a new network co-founded by Ryerson University and the Ontario Chamber of Commerce. Magnet, which launched in September 2014, uses powerful job-matching technology to connect job seekers and employers based on skills, preferences, and needs.

Once a candidate builds a profile, the system provides them with job opportunities that match their skills and experience. Qualified job candidates are automatically informed any time an employer adds a new posting, and a person’s identity is shielded until they decide to communicate with the potential employer. Magnet’s software bears strong similarities to our original recruiting platform, so naturally it was a perfect fit.

By partnering with Magnet, our software will be used by a growing network of over 60,000 students and recent graduates and 25 post-secondary institutions here in Ontario. We are excited to get our product in the hands of students and continue to help them transition from education to gainful employment.

In our next blog post, we will break down one of our new major features — our application tracking system — that is compatible with over 20 job boards here in Canada. The software allows students to manage their job search, stay on top of all of their applications, and walk into each interview prepared and confident.

Right here you can check out what we are working on with Magnet. Stay tuned for more product updates! 


Major Latin America buyers visit Toronto seeking tech solutions

June 8 deadline: Major Latin America buyers (Peru’s Telefonica, Banco Original,
CityMovil and many more)

Twelve (12) major IT companies plus eight (8) from the mining, clean tech and
building industries are coming to Toronto seeking all kinds of tech solutions
including fintech. The buyers include Telefonica Peru, Baja Telecom (Mexico), Banco
Original (Brazil), CityMovil (Chile) and Indra (U.S), five (5) from the building
technologies industry, four (4) from the clean technologies industry and four (4)
from the mining sector. These companies are seeking all kinds of IT solutions from
start-ups and established companies including telecom, fintech, media, public
safety, SaaS, biometrics, IofT, sensors, mobile, billing and everything in between.
Read all 20 profiles including those from the non-ICT buyers as they are also
seeking IT solutions. These buyers are coming to Toronto on a program led by the
Government of Ontario’s International Trade Branch (our own Ministry of Citizenship,
Immigration and International Trade) as part of the 2015 Toronto Global Forum – Pan
American Edition. The buyers will select who they want to meet with. Only those
approved by the Buyer will be contacted. Deadline to apply is Monday, June 8
(meetings will take place on Tuesday, July 7 in Toronto). ATTACHED is the package.



Mauricio Ospina
Area Director, ICT sector
International Trade Branch
Ministry of Citizenship, Immigration and International Trade
Ministry of Research and Innovation
6th Floor, Hearst Block, 900 Bay St.
Toronto, Ontario, Canada M7A 2E1
Tel. (416) 325 6151, Mobile: (416) 845 0862
Fax (416) 325 6509