Category Archives: Startup

REfficient Sponsors the Junos Awards Festival

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Hamilton, Ontario – February 19, 2015 – REfficient is proud to announce they are a sponsor of the 2015 Juno Awards Festival, Canada’s music awards. The company is sponsoring a stage as part of the Turn It On Streetcrawl on Friday, March 12.

REfficient is a Hamilton-based company that sells used and surplus new commercial grade Audio Video gear as part of its repurposing program. REfficient manages the surplus of large companies and sells it to smaller companies and individuals that can reuse it. The audio video equipment includes speakers, amplifiers, road cases and other gear. Along with REfficient’s telecom division, the company has become the Canadian go-to to find quality equipment at affordable prices. REfficient has customers in nine Canadian provinces, three Canadian territories and 12 other countries.

Hamilton is the 2015 host city of the Junos, Canada’s music awards. This year Hamilton has planned a full week of activities called JunoWeek, including a Turn It On Streetcrawl on Friday evening. REfficient is sponsoring a stage that will feature some of Canada’s most promising artists.

REfficient CEO Stephanie McLarty said the opportunity to support both the local and national music industry was a clear decision, “We have been outfitting local sound engineers and musicians with AV gear since 2012, and so we are absolutely thrilled to support the Junos in our hometown of Hamilton and Canada’s music industry at large,” says McLarty.

About REfficient

REfficient’s transactional marketplace is built on a “triple-win” model, providing large telecom and AV companies a trusted and efficient solution for deriving value from surplus inventory, while offering buyers reliable, often new equipment at savings of 20-50% over traditional sources. This innovative new green model benefits everyone by reducing waste and increasing resource efficiency. You can follow REfficient at @REfficient and www.facebook.com/REfficient.

Contact
Bruno Venesia
905-544-5000 x5011
bruno.venesia@REfficient.com

 

Interview with Stephen Dagg of White Flag

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stephendaggStephen Dagg has worked in creative director and art director roles in the video game industry at companies like Electronic Arts and SAVA Transmedia where he helped create games such as Army of Two: The 40th Day and Need for Speed: Nitro. Since moving back to Hamilton Stephen has founded White Flag Entertainment (@White_Flag_) and launched mobile game Flippin’ Doo Doo.

Check out the interview with Stephen Dagg below!

 

How did you get started in the video game industry?

I received an offer to join EA Montreal’s cinematic department from a good friend of mine; we had previously worked together at Mainframe Entertainment in TV and film production.

 

Why did you move to Hamilton and start White Flag?

I was born in Hamilton and after living all over Canada for tens years I wanted to move closer to family. Hamilton has opportunities that I felt would be beneficial to a gaming company. The tech industry is growing here and schools are starting gaming specific programs. The community here is very supportive and wants to be engaged and be a part of the change we see happening in this city.

 

What is Flippin’ Doo Doo?

Flippin’ Doo-Doo is much like Flappy Bird or Jet pack Joy Ride. You launch your doo-doo from a cow, in hopes of reaching Farmer Al’s Throne… a toilet! You must pass through obstacles of hay, collecting toilet paper along the way, to out “doo” your friends. The game is silly but fun and addictive and we’re constantly building new features to improve the user experience.

 

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What tools were used to build Flippin’ Doo Doo?

We used many tools and plugins. Most notably Unity (the free version), Photoshop, Sourcetree and Dropbox, along with various tablets and phones for testing.

 

How has Flippin’ Doo Doo been received so far?

The game has been received quite well. The ratings are fantastic with 4.4 stars and over 4,500 users so far. We believe there is room for us to compete in the market. We must keep optimizing, however, to maximize the potential revenue and continue user engagement.

 

How is Flippin’ Doo Doo monetized?

The game uses various in-game ad services and in-app purchases to drive monetization. Our economy needs to be rebalanced at present. These new changes should increase sales to hit our revenue target.

 

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How are you marketing Flippin’ Doo Doo?

We use every channel available to bring awareness to the game. We’re still optimizing the game so marketing is low at the moment but getting the numbers right is important before the masses play your game. All social media needs to be used and sharing your experience is important for small independent company to grow our fan base. In app ads are one of the fastest ways to acquire users. Press reviews, bloggers and Youtubers are a huge part in getting the word out to the world. They are instrumental in the success of aps rising to the top of the charts.

 

How has the experience been building a game and company in Hamilton?

The experience has been fantastic! There has been a lot of support from the community. I’ve met some great people with a lot of talent here and I think we can make something happen!

 

Any advice to students looking at breaking into the video game industry?

I find you’re always trying to break into the gaming industry! Even after working in the business for over ten years you’re constantly proving yourself. Working hard and having good knowledge is key, but one of the most important things I feel is applying everywhere you can and networking until someone gives you a shot! Sometimes it’s just timing and who you know.

 

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Any advice to others looking at starting an indie video game company?

Having a solid team is probably the biggest point. Understanding the industry is something that people tend to overlook; making the game is the easy part but it’s all the rest that makes it so hard to compete. You must understand this before you jump into the business. Look for funding wherever you can because you will always need more time and money than you think. Learn to handle problems in your production with a smile; as you strive to make the best games you can, passionate disputes with your team-mates can lead to problems in production and may lead to its demise. This is a tough business and you have to really want it to make it happen!

 

Weever Apps Partners with Xerox

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Hamilton, ON — (ReleaseWire) — 02/13/2015 – The term innovation may be a trendy buzzword, but its core meaning – to reinvent, to rethink, to evolve – will always be at the heart of great companies that do great things.

Xerox knows innovation because the company basically invented its principles. The technology revolution, spawned by Xerox and others decades ago, has provided a fertile landscape from which other like-minded companies have grown. One such company is Weever Apps – a mobile solutions company that embraces the principles of innovation.

Specializing in Mobile-First Actionable Data (M-FAD), Weever Apps works with clients globally to help streamline workflows through mobile technologies. At the heart of M-FAD solutions is the mobile experience – apps designed to collect data from the field and provide frontline staff with the right information at the right time.

Document management is a big job, and it’s getting bigger. Xerox develops strategic partnerships with specialized experts to provide the world’s most comprehensive array of workflow solutions.

The Xerox Business Innovation Partner program is a world-class, global initiative that connects some of the brightest companies from around the world in an effort to create solutions that extend the functionality of Xerox products and services.

“The partnership is a natural one,” adds Steve McBride, CEO, Weever Apps. “Both companies embrace the spirit of collaboration and integration. Weever Apps’ technology is built to integrate seamlessly with business software platforms, including Xerox DocuShare.”

Xerox and Weever Apps also share an unwavering commitment to customer satisfaction. “We both work with customers through a consultative approach designed to understand client’s unique business challenges and develop cost-effective solutions to overcome them,” says McBride.

Xerox will greatly expand Weever App’s reach through its extensive coast-to-coast world-class sales network. “Xerox has built an exceptional reputation in the business world by implementing document solutions for their customers. We are excited to align our solutions, with their customers challenges,” says McBride.

Through this partnership, Xerox will expand its mobile solutions and mobile app development capabilities. As customers are realizing the benefits that a mobile solution can offer, Xerox is poised to deliver.

“This new partnership will help us to deliver innovative and relevant mobile solutions to our customers, so they can optimize their document and workflow processes,” says Charles Chang, General Manager, Business Partner Alliance and Solutions, Xerox Canada.

“The great thing about going mobile is that our customers can realize dramatic benefits without being forced to reinvent how they do business,” says McBride. “Mobile solutions can simply replace manual data entry methods by collecting the same information on a phone or tablet instead of a paper form”.

Besides cost and efficiency benefits, digital data collection offers many advantages over paper form collection:

– Facilitate dynamic 2-way workflow process between office administrators and field workers.

– Collect pictures and e-signature approvals.

– Work with customers in real-time to create estimates using up-to-date price lists and catalogues.

– Geo-locate staff or equipment at any time.

Mobile-First Actionable Data (M-FAD) solutions deliver meaningful data to decision makers. From day-to-day project details to C-level strategic directives, in order to be actionable, data must be accessible, relevant and timely. M-FAD solutions make relevant data available and accessible quickly through effective data management and integration with other business systems, including Xerox DocuShare.

For more information visit weeverapps.com. To contact directly, email hello@weeverapps.com
or call 800-299-0623.

About Weever Apps

Weever Apps is an innovative mobile solutions firm headquartered in Hamilton, Ontario, Canada. Weever Apps specializes in Mobile-First Actionable Data solutions that use mobile apps, data management and integrations to dramatically streamline workflows and communications. Weever Apps uses a consultative process to understand client challenges and design unique, cost-efficient solutions that overcome them.

Media Relations Contact
Steve McBride
CEO
Weever Apps
Telephone: 800-299-0623
Email: hello@weeverapps.com
Web: http://Weeverapps.com

 

REfficient is Finalist for Prestigious QuantumShift Contest

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Hamilton, Ontario – February 9, 2015 – REfficient’s Stephanie McLarty has been selected as one of five finalists for the QuantumShift young entrepreneur competition. The KPMG and Globe & Mail-sponsored program is a rigorous development course for Canada’s most promising entrepreneurs and includes one spot for an entrepreneur under 35.

Stephanie McLarty is CEO of REfficient, a Canadian-based company that sells refurbished, used, and surplus new telecom products, including digital cables boxes, modems, network equipment and more. The company has become the go-to for Canadian and other telecom service providers to find quality equipment at affordable prices. REfficient has customers in nine Canadian provinces, three Canadian territories and 12 other countries.

QuantumShift is a five day developmental experience for 40 of Canada’s most promising business leaders. The program explores topics that matter to high growth entrepreneurs, such as Leadership, Finance, Strategy and Human Resources. At the same time, the participants become a part of an ongoing elite peer-to-peer network. In fact, many of the QuantumShift are recognizable businesses and leaders in Canada.

The QuantumShift contest holds one spot free-of-charge for an up-and-coming entrepreneur under the age of 35. While regular participants must have revenues of at least $10 million, the young entrepreneurs must have revenues of at least $500,000. The finalists were nominated by their KPMG office and were chosen based on their written submission and video. The winner is decided by number of votes.

McLarty said the prestigious opportunity would be helpful to propel REfficient in its next phase. “I started the company almost five years ago and we’ve grown tremendously. QuantumShift could help us get to the next level.” She also noted the opportunity to work and learn alongside a leading peer group would be incredible, “When you look at who has participated in the past, it would be an honour in itself to be counted among Canada’s business elite. Yet ultimately, the winner is decided on the number of votes.”

To view the video and vote for McLarty, go to http://quantumshift.ca/contests/#!/entry/8420010.

About REfficient

REfficient’s transactional marketplace is built on a “triple-win” model, providing large telecom and AV
companies a trusted and efficient solution for deriving value from surplus inventory, while offering buyers reliable, often new equipment at savings of 20-50% over traditional sources. This innovative new
green model benefits everyone by reducing waste and increasing resource efficiency. You can follow
REfficient at @REfficient and www.facebook.com/REfficient.

Contact
Bruno Venesia
905-544-5000 x5011
bruno.venesia@REfficient.com

REfficient launches Defang cables and power supplies to Canadian market

refficientlogoHamilton, Ontario – December 4, 2014 – REfficient is now a distributor of Defang power cables and fiber cables, allowing Canadian telecom companies to access the same popular solution that many of the large US service providers procure. The cables have shown to save 20-40% off of traditional buying sources without sacrificing quality or environmental integrity.

REfficient is a Canadian-based company that sells refurbished, used, and surplus new telecom products, including digital cables boxes, modems, network equipment and more. The company has become the go-to for Canadian and other telecom service providers to find quality equipment at affordable prices. REfficient has customers in nine Canadian provinces, three Canadian territories and 11 other countries.

Defang is REfficient’s first line of new products with environmental designations to be introduced. Defang is a Chinese manufacturer that supplies a range of power supply solutions, including power cords, power supplies (for DCT, DCX and other cable boxes), HDMI cables, AV cables, fiber cables, and more. All of Defang’s products are 100% compliant with the Reduction of Harmful Substances (RoHS) standards and all facilities are ISO9001 certified.

REfficient will carry popular products in stock at their warehouse, and bring in other products as needed. “This move is a response to REfficient’s customers regularly requesting cable and power supply solutions,” says REfficient CEO Stephanie McLarty. “These products do not become surplus to companies very often, so they are difficult to find through asset recovery. Yet they are necessary to operate many refurbished and used equipment.”

McLarty says a large part of the decision to carry these products was alignment of their companies, “We chose to work with Defang because they are similar to REfficient in philosophy. Like us, they focus on quality, affordability and a superior customer experience. Customers love their product, and we are excited to give this opportunity to our customers.”

To learn more about these Defang products, please contact Bruno Venesia, REfficient’s Director of Sales, at 905-544-5000 x5011 or bruno.venesia@REfficient.com.

About REfficient

REfficient’s transactional marketplace is built on a “triple-win” model, providing large telecom and AV companies a trusted and efficient solution for deriving value from surplus inventory, while offering buyers reliable, often new equipment at savings of 20-50% over traditional sources. This innovative new green model benefits everyone by reducing waste and increasing resource efficiency. You can follow REfficient at @REfficient and www.facebook.com/REfficient.

Contact
Bruno Venesia
905-544-5000 x5011
bruno.venesia@REfficient.com

 

VIZIYA in Deloitte Fast 50 for third year straight

Deloitte

 

November 13th – Hamilton, Ontario

VIZIYA ranks number 17 in the Deloitte Fastest Growing Technology Companies, marking the third straight year VIZIYA has received the honour

“Fast 50 companies are entrepreneurial, innovate and demonstrate leadership,” said Pascal Lamoureux, Partner and Leader for Deloitte’s Fast 50 program. “Their commitment and achievements are critical to the growth of the Canadian technology sector.”

To qualify for the Deloitte Technology Fast 50TM ranking, companies must have been in business for at least five years, have revenues of at least $5 million, be headquartered in Canada, own proprietary technology, and conduct research and development activities in Canada. A panel of industry experts evaluate and judge companies based on four key criteria: competitive advantage; size, growth, and market attractiveness; management effectiveness and organization; and financial performance.

VIZIYA’s Previous Rankings

2012 – 4th
2013 – 20th

About the Deloitte Technology Fast 50TM

The Deloitte Technology Fast 50TM program is Canada’s pre-eminent technology awards program. Celebrating business growth, innovation and entrepreneurship, the program features four distinct categories including the Technology Fast 50TM Ranking, Companies-to-Watch Awards (early-stage Canadian tech companies in business less than five years, with the potential to be a future Deloitte Technology Fast 50TM candidate) and the Leadership Awards (companies that demonstrate technological leadership and innovation within the industry.)

Ranggo captures grand prize at Lion’s Lair 2014

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Hamilton, Ontario October 6th, 2014: On Thursday October 2nd, Ranggo was named the grand prize winner in Lion’s Lair 2014. In its fourth year, Lion’s Lair is an annual business competition presented by The Hamilton Chamber of Commerce and Innovation Factory. After filtering down all business plans submitted by more than 70 companies, ten companies were selected as finalists. The 10 finalists were given the opportunity to pitch their ideas to a panel of Hamilton’s top business experts, the “Lions”, for a chance to win over $160,000 in cash and in-kind resources. The sold-out final gala event held on Thursday night at Carmen’s brought together the entrepreneurship and innovation community in Hamilton, Ontario.

Incorporated in Ontario in March 2014, this is not the first business recognition for Ranggo. Earlier in April 2014, Ranggo was again a Top 5 finalist in Halton’s region own business competition, The Python’s Pit. Ranggo was one of 3 companies to receive follow up meetings from the investors, “The Python’s”. During the very short period since its inception,Ranggo has partnered and piloted in multiple local restaurants and food festivals and events in the Hamilton and Burlington area.

Ranggo is an all-in-one feedback, customer retention and acquisition service for restaurants. “We all love to eat and we use our smartphones all the time, especially while sitting on our tables at the restaurant”, said Peter Basl, CEO. “Ranggo allows restaurants to leverage this opportunity by collecting valuable real-time feedback from their patrons and use this feedback to attract more customers through online and social network venues.” Ranggo is collecting feedback down to the menu item level and its innovative business model relies on rewarding its users with instant restaurant coupons and savings. “The overall process brings the customers to the restaurant more often and through the app’s food search engine, new customers can easily find those restaurants serving the best dishes they are craving,” said Noha Abdelaziz, COO. “Ranggo simply creates a win-win situation for both the restaurants and the customers.” Ranggo is a subscription based service for restaurants and its app is free to download for users. “Since July 2014, we have been piloting the service in 10 restaurants in Hamilton and Burlington. The results are amazing. In such a short period of time, Ranggo was able to engage with diners and collect more feedback than any existing service in the market today,” said Mo. Shahin, CTO.

In the Lion’s Lair competition, Ranggo was awarded a total of $25,000 in cash and in-kind services from KPMG, VA Partners and Albanese Branding valued at $27,500. The prize will be used to speed up customer acquisition process as well as further application development. During the Lion’s Lair Gala, the Lions announced the win stating the main reasons behind their choice to be: Ranggo’s strong team, solid business model as well as its potential of global scalability.

Ranggo’s cofounders are Peter Basl, Noha Abdelaziz and Mo Shahin. They are all McMaster University alumni with postgraduate degrees. Peter holds a PhD in Electrical Engineering from McMaster University and currently finishing his Masters in Engineering Entrepreneurship & Innovation at McMaster too. Noha holds a Masters in Civil Engineering from McMaster, while Mo is a serial entrepreneur who has graduated from McMaster’s Masters of Engineering Entrepreneurship and Innovation in 2008. The team collectively has more than 20 years of experience both on the technical and business levels having worked in leading industry positions as well as co-founded multiple businesses in the past.

 

For more information on Ranggo, visit http://www.ranggo.ca

For more information on the Lion’s Lair visit http://lionslair.ca/

Ranggo pitch in 1 min: http://youtu.be/LmHjXNQuqdo

Contact Details:
media@ranggo.ca

Interview with Roomer creator Simar Singh

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I remember in my undergraduate days that the libraries weren’t always the best place to study. There was the noise – Mills Library was known (affectionately?) as “Club Mills”, but there was also the lack of seats. Often times you were better off finding an empty classroom. Which was great when you found one, but time consuming.

That’s why I found this new app called Roomer by Simar Singh (@simarr_) to be a pretty neat idea. Check out the interview with Simar below:

 

simarTell me about yourself.

I’m currently a third year computer science student at McMaster University. I’m passionate about all aspects of software development. I have been working on projects for as long as I can remember, and I aim to build projects that make people’s lives easier.

 

What is Roomer?

Roomer is an android app that helps students find study space on campus. Roomer shows you all of the empty classrooms and lecture halls.

 

Why did you decide to create Roomer?

Many students have experienced difficulty finding a good study space on campus. Libraries are often crowded, especially during exam period. Group study rooms are frequently in short supply. Roomer aims to solve this problem. Roomer shows the user which classrooms and lecture halls are currently empty on campus. They can then choose their favorite spot to work on their assignments, hold group meetings or practice presentations.

 

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How does Roomer know which rooms on campus are available?

Roomer’s server side algorithms uses the master timetable system provided by universities to figure out what rooms are currently not being used.

 

How has the response to Roomer been thus far?

Roomer has already been downloaded 350+ times in its first week of launch.

 

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Will you try to make money off of Roomer? How?

Roomer was built to enrich students’ campus experience. Roomer will be for free for the foreseeable feature.

 

What tools did you use to build Roomer?

The backend was built with Python and the Android app was written in Java. I used Amazon Web Services to host Roomer’s backend.

 

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What are your future plans for Roomer?

Roomer is currently available for McMaster University, University of Waterloo, and Western University. I plan on expanding Roomer’s service to more Universities across Ontario.

 

Do you have any advice for students planning to release apps?

Focus on user experience and what problems your app will help its users solve.

 

Try out Roomer on Android today!

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Interview with Wulves team leader Julia Voortman

Check out the following interview with Wulves team leader Julia Voortman – and see Julia demo Wulves live at DemoCampHamilton18 this Monday September 29th at McMaster!

Wulves has also recently launched a Kickstarter campaign to help finish and improve the game!

 

How did you get into indie video game development?

When I was 10 years old, a friend introduced me to Horseland.com, which was/is a horse simulation game where you could breed and race virtual horses. I was absolutely crazy about horses at the time and spent hours playing, but eventually got bored and decided what I wanted to do was make a horse sim game myself. I knew absolutely nothing about game development at the time, but started writing down my ideas and looking for people to learn from and partner with. A girl from another sim game I played at the time could code and we found a couple of artists and after a few months we had a game: The Ultimate Horse. It was very simple and the graphics were terrible, but by the end of the summer we had about two thousand players and a little community of people who actually enjoyed playing what we made. I’ve been hooked making games ever since!

 

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What is Wulves?

So Wulves is primarily a virtual pet simulation, the goal is to successfully raise your wulf pups to adulthood by training and feeding them. It’s a creative game as well; players design their wulves themselves, choosing from the (currently) dozens of marking and body modification options and any colour available in a hex code. Eventually we’d like to release a feature giving players the ability to draw their own markings directly onto their wulves in the browser, and give them the option to save and share their new markings with other players. Wulves that make it to adulthood can then be bred with other wulves to create new wulf pups that draw characteristics from their parents (and grandparents, great-grandparents, etc). We have a pretty cool genetic system that make for some interesting offspring outcomes.

Secondarily, it’s a capture and collect game. The game currently has about sixty ‘wild wulflings’ that can be battled and captured while exploring. Wulves also has a few RPG elements; players enter the world of Elm, create their own citizen, join a professionhood to earn currency and level up through it’s ranks, interact with NPC’s, and participate in hidden object quests.

 

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Who is working on Wulves and how long has it been in development?

The ideas for Wulves have been kicking around for quite awhile, but we started actively developing about two years ago. A number of people have contributed over that period, but the main team has been myself and two developers from Albany, Patrick Warner and Beau Breedlove, as well as two really talented artists, Rennie Florence and Isabel Baele, from the US and Belgium respectively.

 

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What is new and exciting about Wulves compared to other browser-based pet games?

I think what’s cool about Wulves is that it gives players the fully fleshed out fantasy world of Elm to explore, with it’s own history and lore and a cast of characters to interact with. The focus is still definitely on the pet simulation aspect of the game, but I think it lends a special extra dimension you don’t find in a lot of games in the genre.

 

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How are you planning to monetize Wulves?

Wulves will be completely free to play; our plan is to monetize micro-transactionally by offering small upgrades and special items.

 

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Can you tell us about the Kickstarter campaign for Wulves?

Sure thing! We’ve just launched a Kickstarter to help fund us on the way to our first beta release. Our goal is to raise $6500 over the next 30 days to help cover the cost of developing our battling system, as well as any additional art assets, and a server upgrade. We’re aiming for a Wulves 1.0 in mid-February.

 

 

What advice do you have for people creating indie video games?

I feel like I haven’t been doing this long enough to be a giver of advice, so these can be taken with a grain of salt. But these are a couple things I’ve learned along the way,

1. At the outset, define the absolute necessities for your game to function, and then finish that before touching anything else. This is something I wish I’d been more disciplined about while developing Wulves, instead of letting myself get carried away polishing little side details, or redirecting development efforts toward cool new features as we thought of them or alpha players suggested them.

2. This one is equally applicable to projects other than game dev. Try not to make announcements about what you’re working on or plan to make, until you’ve made it. This was an eye-opening article for me: http://sivers.org/zipit. I break this one pretty consistently, but I’m working on it. :)

Editor’s note: woah, totally fascinating read!

3. Do your best to always be refuelling your ‘creativity bank’ by reading, watching movies, taking nature hikes, playing every game you can get your hands on. Sometimes the best game ideas or solutions to a problem come from really unexpected places.

 

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What is your long term plan for Wulves?

See #2, haha! A couple shorter term plans would be increased interactivity between the player and their wulves, and taking the game mobile.

 

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How has Hamilton and Platform 302 worked out for you as a place to create Wulves?

Platform 302 came for me at a point where I just could not go on working in my pajamas, feeling constantly like being ‘at work’ while at home, and chair-hogging at Starbucks just to get out of the house. I really can’t say enough about the value of being surrounded by like-minded entrepreneurs; the people there are just incredibly supportive and encouraging, and it’s very motivating to watch the growth of other young businesses. Currently I’m working for a company in Oakville as a web/graphic designer, but I’d love to eventually come back to Platform. We’ll see how things go! :)

 

REfficient Takes on Mexico’s Telecom Market with CDMN Funding

refficientlogoHamilton, Ontario – September 2, 2014 – REfficient will participate in the Canadian Digital Media Network’s (CDMN) Outbound Soft-Landing Fall 2014 Program to help forge the partnerships and connections it needs for international expansion.

REfficient is an online marketplace to source quality telecom and AV equipment affordably and sustainably. Companies get access to other business’ surplus inventory, manufacturers’ surplus and new product with environmental designations. Founded in 2010, REfficient now has customers in 12 companies and in the last year has ensured over 30,000 products were reused. All of Canada’s major cable/telecom companies are now customers.

As telecom operators in Latin America go through technology upgrades, REfficient’s refurbished equipment enables these companies to save money on quality equipment. “We already have customers in Latin America, but we have literally scratched the surface. The market potential in Mexico alone is at least ten times that of Canada,” says REfficient CEO Stephanie McLarty. REfficient applied to the Soft Landing program because of the resources needed to be successful in these markets. “The key is not only to have potential customers know you, but also to build relationships and trust. This is a critical part of doing business in Latin America and this requires resources.”

CDMN’s Soft-Landing Program helps mature startups and SMEs kickstart their international growth by helping them access a foreign market. For a period of up to three months, the participating company can take up residence in a partnered facility that provides the regional support required to help grow its business, as well as receiving up to $4,000 in travel and hotel costs.

“The Soft-Landing Program has already resulted in millions of dollars in new business and investment for our participating companies and generated more than a 30x return on CDMN’s investment of funds and resources,” said Kevin Tuer, CDMN’s Managing Director. “International expansion is more important than ever as a driver of wealth and job creation for the Canadian economy. Our success to date demonstrates the tremendous impact that even a modest investment in global business development can have.”

About the CDMN Soft Landing Program

The Outbound Soft Landing Program runs three times a year and companies must meet a range of criteria, including having a technology product or service that is market ready and has foreign market potential. CDMN also operates an Inbound Soft Landing Program for non-Canadian companies looking to break into the Canadian market. For more information, please visit www.cdmn.ca/soft-landing-program/overview/

About REfficient

REfficient’s transactional marketplace is built on a “triple-win” model, providing large telecom and AV companies a trusted and efficient platform for deriving value from surplus inventory, while offering buyers reliable, often new equipment at savings of 20-50% over traditional sources. This innovative new green model benefits everyone by reducing waste and increasing resource efficiency. You can follow REfficient at @REfficient and www.facebook.com/REfficient.

Media Contact
Mindy Tweedle
Tweedle Productions Inc.
905-512-6514
mindy@tweedleproductions.com

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