QReserve wins $50k IRAP for R&D


Hamilton, Ontario, March 13, 2017 — QReserve Inc. announces that it has been awarded a non-refundable financial contribution of up to $50,000 from the National Research Council of Canada’s Industrial Research Assistance Program (NRC-IRAP).

With this award, IRAP’s total contribution to QReserve’s research and development program is $70,000 since 2015. This new funding will be used to boost the research, development, and expansion of QReserve’s resource management and promotion platform. With these resources, QReserve is better positioned to support the cutting-edge requirements of Canadian and international research organizations. This will give QReserve a clear competitive advantage in both national and global markets.

“QReserve is riding a tremendous wave of growth right now. It’s very exciting. This contribution from IRAP will allow us to respond to several market demands that will have immediate and significant growth opportunities for QReserve both within Canada and abroad. This award has already resulted in the creation of at least one new full-time position and more to come in the near future”, says QReserve’s Chief Strategy Officer, Graeme Brown.

QReserve’s resource management and promotion platform is currently focused at scientific research facilities and has experienced an astonishing 1,800% growth rate in the past year. This IRAP contribution will be leveraged to implement new features that have been highly requested by the research community and that are key requirements for enterprise wide implementations.

QReserve’s platform is already positioned to provide unprecedented insight into resource utilization and capacity within research organizations. Using QReserve’s cloud based software platform, organizations gain access to quantitative reports that can be used to justify funding and investment opportunities to researchers and administrators. This contribution will expand these capabilities and ensure QReserve becomes a dominate platform in research facilities world-wide.


The National Research Council-Industrial Research Assistance Program (NRC-IRAP) is Canada’s premier innovation assistance program for small and medium- sized enterprises (SMEs). It is a vital component of the NRC, a cornerstone in Canada’s innovation system, and regarded world-wide as one of the best programs of its kind. Further information can be found at

About QReserve Inc.

QReserve Inc., was founded in 2014 and offers state-of-the-art resource management tools that streamline resource access, improve utilization, decrease excess capacity, and report on critical capacity measurements that lead to revenue generation, investment justification, and capability promotion. QReserve aims to improve the visibility and transparency of public and private sector organizations by aligning resource owners with resource users. QReserve is located at the McMaster Innovation Park in Hamilton, Ontario.


QReserve accepted to CDMN Soft Landing Program


Hamilton, Ontario, March 10, 2017 — QReserve is proud to announce their acceptance into the Canadian Digital Media Network’s (CDMN) Soft Landing program to further expand into international markets during the second quarter of 2017.

QReserve is riding on a strong year of growth with an 1,800% increase in registered users. QReserve will leverage the Soft Landing program to be physically present in the United Kingdom, which will increase their growing user base and strengthen engagement with university officials to further deploy QReserve’s platform.

“We are seeing tremendous enthusiasm from research groups within UK universities. We’re excited for this opportunity to visit in person to meet with our users, meet with university administrators, and begin stronger and more widespread rollouts of QReserve’s platform across the UK.”, says QReserve CEO, Dr. Brandon Aubie.

Given the high number of strong research focused universities within a geographically dense are, the United Kingdom is a key market for QReserve to focus on international expansion. QReserve’s laboratory management and promotion platform is currently deployed in laboratories across the UK including at the University of Sheffield, University College London, the University of Cambridge, the University of Exeter, the University of Hull, the University of Leeds, Northumbria University, the University of Glasgow, the University of Plymouth, and several other research focused organizations.

The CDMN Soft Landing program “helps mature startups and small- to medium-size enterprises (SMEs) from across Canada to grow their businesses through new revenues or investments in foreign markets.”
CDMN Soft Landing Press Release dated February 23, 2017

About QReserve Inc.

QReserve Inc., was founded in 2014 and offers state-of-the-art resource management tools that streamline resource access, improve utilization, decrease excess capacity, and report on critical capacity measurements that lead to revenue generation, investment justification, and capability promotion. QReserve aims to improve the visibility and transparency of public and private sector organizations by aligning resource owners with resource users. QReserve is located at the McMaster Innovation Park in Hamilton, Ontario.


KiDi SMS featured in InnovatorsRace50


Hamilton startup KiDi SMS is featured in the InnovatorsRace50!

KiDi SMS is a web-based gamification program to incentivize self-management in children. KiDi SMS was implemented for use at McMaster Children’s Hospital, and a pilot study found that 91% of users reported that they felt more motivated to self-manage using KiDi SMS.

InnovatorsRace50 has startups competing for votes across five categories: Govtech and Social Enterprises, Fintech and Mobility, Consumers and Well-Being, Digital Processes and Transformation, Data and Security. Five winning startups can receive $50,000 in funding, as well as mentorship and other benefits.

You can vote for KiDi SMS here!



Cinnos patents Smart Mission Critical Rack


HAMILTON, OntarioFeb. 16, 2017 — Cinnos Mission Critical Incorporated (Cinnos), a technology startup based in Hamilton, ON continues to demonstrate their innovation. Having introduced their data centre appliance to the world, they have now been granted a patent (No. US 9,572,276, see here for more details), for their innovative work.

The patent discloses a high-density, cost and energy-efficient integrated infrastructure within an enclosed space that enables the same level of performance and uptime as a traditional data centre. These benefits are delivered to customers for a fraction of the cost and a significantly reduced deployment time. Among other proprietary and novel aspects, the patent claims a high-density, scalable system with movable and reconfigurable subsystems, including integrated precision cooling, power inverters, fire suppression and monitoring by an intelligent control system.

The benefits of the Cinnos systems are multifold. For large enterprises, it allows them a far more rapid deployment of data centers, with lower capital investments and operating costs, as well as faster revenue generation, translating into significantly higher ROI. For small and medium enterprises, Cinnos enables them for the first time to acquire their own high performance micro datacenter for a very affordable price, giving them more control of their data while eliminating any latency.

“This is a major milestone for our company, proving the novelty and usefulness of our technology and giving us a powerful competitive advantage over all the other technologies out there that claim to be modular but offer no tangible technical enabler or customer benefit,” said Hussam Haroun, CEO and co-founder of Cinnos, and the inventor of the Smart Mission Critical Rack.

About Cinnos

Cinnos has developed and commercialized the world’s first “data center in a box” that enables immediate deployment and a pay-as-you-grow model for data centers. Thanks to its proprietary modular design, The Cinnos SmartMCX™ enables immediate deployment of data centres for a fraction of the cost of traditional mission critical facilities thereby accelerating revenues and resulting in dramatically higher ROI. For more information, please visit

Contacts: Brook Azezew


First ever F#ck up Friday event October 21st



When: Friday October 21st 2016 from 8:00am – 10:00am

Where: CoMotion 302 at 302 Cumberland Avenue Hamilton, Ontario

Organizer: CoMotion 302



bronwynEver feel like you are doing everything wrong while everyone else has got it right? That’s where F#ck Up Fridays come in. It allows entrepreneurs to share their stories of where they “f#cked up” and what they learned from it.

Everyone gets to share their stories and swap ideas. Once a month will feature a different keynote speaker and then open discussions. Meet with others and remind yourself you aren’t a F#ck Up.

Join us for the inaugural session October 21, with Keynote Speaker Bronwyn Mondoux.

Some of the topics covered include:

– HR Practices, contracts, and documentation

– Red flags & when to walk away

– Pricing structure & getting PAID!

– Confidence & Control (when it’s worth it, and when you let it go)

Breakfast will start at 8am with time for networking, then Bronwyn starts at 8:30!


Startup Grind hosts Matthew Sheridan

When: Wednesday September 14th 2016 from 6:00pm – 9:00pm

Where: CoMotion on King at 115 King Street East, Hamilton, ON

Cost: $10 early, $15 regular




6:00pm – Networking and Food
7:00pm – Fireside Chat
8:00pm – Networking




Speaker – Matthew Sheridan (NIX SENSOR LTD.)

Matthew Sheridan hails from McMaster University with a Bachelor’s degree in Mechatronics Engineering and Management i.e. the modern discipline that transcends the boundaries between Embedded Systems, Mechanical, Electrical, and Computer Engineering and Engineering while integrating the technical education of the engineer with a business education for management

After founding and being the chief executive of Nix Sensor Ltd., Matthew has pushed the company towards awards such as the 2016 Award for Engineering Project of the Year by the Ontario Society of Professional Engineers and the Hamilton/Halton Engineering Week Committee as well as the David E. Mitchell Award of Distinction and the Young Entrepreneur of the Year by Ontario Business Achievement Awards in 2015.

Nix Sensor is rapidly becoming a household name and a staple in the Hamilton community and beyond and Matthew is sure not to stop there.


Interview with Tasytt about new Obie Slackbot



Check out the interview below with Tasytt (@tasytt) about their new Slackbot product Obie.


What is Obie?

Obie is a Slack bot. He’s kinda like Siri, but for business. He helps teams store and organize their collective knowledge.


What kind of features does Obie have?

His functionality can be broken into ‘push’ and ‘pull’. Users can pull information by asking questions and Obie accesses knowledge recorded in Slack, in your Google Drive, and on our web platform to answer them. Conversely, he can push knowledge using Flows, which are like task lists on steroids. Everything happens in a Slack DM. As an administrator, you can create a task list or lesson, then assign it to anyone (or everyone) on your team to complete.


Why did you decide to develop Obie?

Our mission has always been to help companies organize their knowledge and make it universally accessible and useful. We found that companies want to solve their knowledge problem, but they balk at introducing yet another software. They have countless point solutions for business problems and their knowledge is already fragmented into different platforms and cloud storage apps. They are quite simply tired of new software. Beyond that, most employees hate their LMS (Learning Management Systems) and the administrators hate managing them. And for good reason—they’re just an online binder with cleaner design.

So we knew that we needed to deliver information and the value you might find in learning software without more software. Users need to access the knowledge they need right away and without switching apps (and mindsets). Given all that, a Slack integration made perfect sense for us. It’s the default place where people spend their work days and they’re really working to make developer’s lives easy.




Who is using Obie so far, and for what purposes? How has the response been to Obie?

We’ve had a great response so far, we were featured on Product Hunt and in Venture Beat and have been in talks with some larger companies who want to try it (although I can’t say whom). It’s the best feeling when someone just ‘gets’ it and loves your product.

Teams have been using it to plan for events, to bridge the gap on remote teams, to deliver lessons or refreshers, for checklists or to onboard new hires. Most people really like that Obie can search their cloud drive in addition to knowledge they ‘feed’ him—that way they don’t need to manually move all their content. Our most interesting use case so far has been wedding event planning, that’s something we never would have predicted, but in hindsight makes perfect sense!


What tools did you use to build Obie?

Our original platform was built with C# and ASP.NET MVC, but for the bot, we used the MEAN stack. We’re incredibly lucky that there’s a community of early bot developers and one team (Howdy) thought to create a framework for bot development as they went along, called Botkit. Botkit is written in Node.js.




What was the biggest technical challenges with developing Obie?

Having a framework and community is great, but we were faced with a unique challenge: unlike a team building a bot from the ground up, we were connecting it to our already robust Tasytt application. We don’t want to diminish other bots and the developers behind them, but it’s one thing to build a bot that connects to a weather API or even one that connects to a database. It is quite different to build a bot, make it conversational, and connect it to both a database and web platform.

Our CTO Alex Sopinka had also never written a line of NodeJS, but since he’s a rockstar, he was able to build the majority of Obie in under a month. His protege Carolyn Chong, along with the rest of the team, did an amazing job testing and breaking the early Obie so that we could tighten him up and ensure he’s stable.


How can the local community help Tasytt make Obie a success?

If you use Slack, try him out and let us know what you like, hate or want to see! The majority of the functionality is free though we do have some premium features like reporting and analytics. It’s also a ridiculously simple setup process.


There’s been talk of chat being the “universal interface”. What are your thoughts on that? Do you see chat taking over more interfaces going forward?

There’s no doubt we’re going to see more bots and more companies choosing chat over a GUI, but we’re still very early on. Just like the first apps weren’t that useful, many of the bots out right now are pretty frivolous.

There are a few ways you can categorize bots: push vs pull; use of AI, ML, and NLP; standalone bot or counterpart to an existing app. There isn’t one combination that’s better, it depends what they’re trying to accomplish. A chat interface without NLP might work as a Calendar extension, but not for customer service. Unfortunately for bot developers, while being lean and working with an MVP is important, bots trying to ‘fake’ AI usually fail miserably.




Do you have any advice for startups in Hamilton?

Don’t let not being in the Valley, or even Waterloo, stop you from chasing your dreams. It doesn’t have to hurt your chances, but as soon as you modify your goals or let that become an excuse, it will.


Where are you hoping to take Obie next?

Right now we’re working on making it as easy as humanly possible to add information to a company knowledge base and access it right in Slack. Recording shorter form text is fairly simple, but we’re always cognizant of making it easy to attach rich media since most people find it easiest to learn from a combination of images, audio and text. Each piece of knowledge or step in a Flow needs to be short enough that people actually consume the information, but not so short that the medium becomes useless.

We recently implemented an upvote/downvote feature so you can help ‘train’ Obie. I’m also really excited about some of the newer NLP and the background AI that we are working on. I’d love to say more about that, but my business team won’t let me.

Later on, we’ll probably look into bringing Obie to other platforms: Facebook messenger, Skype, Telegram, Hipchat or Kik. The bot framework was designed to be fairly transferable to Facebook’s developer platform, but since companies are the primary buyer we’ll have to see if that makes sense.


REfficient Celebrates Customer Achievements during Earth Month

refficientHamilton, Ontario – April 20, 2016 – As April is Earth Month, REfficient recognizes that it is important to celebrate achievements, particularly of its champions. This year, Cogeco Connexion is acknowledged as an eco leader.

REfficient enables companies to be efficient with resources through their reduce-reuse-recycle concept. Products and materials that are reusable to others are sold, while the balance is recycled responsibly. As a result, companies get access to other business’ surplus inventory and materials, which can save a lot of money and get access to hard-to-find products.

Founded in 2010, REfficient now has a customer base in 14 countries that reused over 65,000 products in 2015. In 2016, REfficient has opened a warehouse store to give the broader public the ability to reuse products and materials outside of the traditional industries and uses, outside of the industries where they came from.

In the last three years, Cogeco has topped the Waste Diversion Champions list, diverting more than 100,000lbs annually from landfill through resale for reuse and recycling. They have also demonstrated an ongoing commitment to measure their sustainability stats and report on it both to the highest levels with their company and externally to customers and other stakeholders. “Cogeco is a great example of a sustainability leader. They care about it, include it in their processes and value the statistics. If only all other companies could be as forward-thinking like Cogeco,” says Stephanie McLarty of REfficient.

Working alongside partners like Cogeco, REfficient continues to support innovative ways that take the reduce-reuse-recycle and make a broad positive impact. A portion of proceeds from the product coming in through the Community Investment Program streamis donated to non-profits that address sustainability, entrepreneurship, and the local community. For Earth Day 2016, REfficient has made financial and product donations to Good Shepherd and Wildlife Preservation Canada.

About REfficient

REfficient’s transactional marketplace is built on a “triple-win” model, providing large companies a trusted and efficient way for deriving value from surplus inventory, while offering buyers reliable, often new equipment at savings of 20-50% over traditional sources. This innovative new green model benefits everyone by reducing waste and increasing resource efficiency. You can follow REfficient at @REfficient and

Media Contact
Elena Doy
905-544-5000 x5002

QReserve launches at Hamilton Health Sciences



Hamilton, Ontario, December 17, 2015 — QReserve is excited to announce the launch of their research collaboration portal at Hamilton Health Sciences with over 100 pieces of equipment and services available for collaborations between industry, academics and researchers.

QReserve provides an unprecedented window into the research resources available at Hamilton Health Sciences while helping administrators to track and better understand research asset utilization.

“We are always looking for ways to help our researchers form new collaborations and QReserve’s collaboration portal makes it even easier for potential collaborators to see our capabilities and to connect with us”, says Hamilton Health Sciences’ Director of Research Admin, Katie Porter.

She adds, “I see QReserve not only as a collaboration tool, but also a great administrative tool for tracking research assets – very helpful when applying for funding and for demonstrating the return on research investments.”

Hamilton Health Sciences is joining QReserve’s research portal containing over 4,500 research resources, services and facilities across Canada.

Find your next collaborator through the Hamilton Health Sciences QReserve portal at


About QReserve Inc.

QReserve Inc. was founded in 2014 to help organizations better utilize their assets and to help people form new collaborative relationships. QReserve’s integrated asset management and collaboration platform is available for both public use and internal private use. QReserve operates out of the McMaster Innovation Park in Hamilton, Ontario and received support from the Ontario Centres of Excellence, FedDev Ontario, and Industrial Research Assistance Program.

Interview with BuckitLife CEO Doug Murphy



Check out the below interview with Doug Murphy CEO of BuckitLife (@BuckitLifeInc)!


What is BuckitLife?

BuckitLife is the online marketplace for bucket list adventures – Skydiving, Dog Sledding, Party on a Yacht, etc… With you can discover 1000s of adventures, build your bucket list, invite and plan with friends, and purchase the adventures – all in one spot!



Why did you create BuckitLife?

In 2011, Eric and I lost our friend Kevin at age 21. This event deeply inspired us to go out and achieve our bucket list aspirations now. This inspiration came from our newfound appreciation for the fact that we don’t always have the time we may think we do. Unfortunately, finding, planning, and purchasing the adventures we wanted turned out to be an extremely time and effort intensive process, because the local adventure industry was very fragmented. Although marketplaces existed for adventure travel (like Expedia, TripAdvisor, and Trivago), there was nothing that did this effectively for local adventures like skydiving, dog sledding, and target shooting.


What sorts of adventures are on the BuckitLife platform currently?

There are too many to mention, but here are a few – Skydiving, Bungee Jumping, Dog Sledding, Exotic Car Driving/Rental, Group Travel, Animal Experiences, Target and Trap Shooting, Off Roading, Flyboarding, etc… We will be giving away some of these (along with many other prizes) at our Launch party – Feb 25th @ The Honest Lawyer.


How many adventures are on the BuckitLife platform?

Right now we have approx 60 adventures posted, but have over 1000 approved and are uploading more daily. We should have over 1000 by the end of the month (January).


What’s the most common thing you’ve seen people have on their bucket list?

Bucket lists are pretty unique by nature, but Skydiving is definitely a very popular adventure.




What’s the next thing you plan on scratching off your own bucket list?
My next adventures are Skydiving, Dog Sledding, and exploring in Thailand (ironically)


How do you monetize BuckitLife?

Adventure providers pay us a commission when we sell one of their adventures


Are there any adventures you’re hoping to add to the platform in the future?

There are MANY, but some on the top of our list include unique local adventures like the CN Tower Edge Walk.


Where do you hope to see BuckitLife in 5 years?

We hope to see BuckitLife as a global company, inspiring and supporting the realization of dreams in as many places, and with as many people as possible.




What advice do you have for students and recent alumni founding a startup?

Take advantage of the amazing programs that Hamilton, Ontario, and Canada has to offer. Besides that, trust your gut (cliché, but for a good reason).


How can people in the Hamilton community help you make BuckitLife a success?

The can help us and themselves at the same time by a) creating a bucket list on and living life to the fullest b) Coming to our launch party on Feb 25th @ The Honest Lawyer