What is a hot desk and how can it help my business?

Tired of working in crowded coffee shops and your latte bill is starting to add up? Feeling isolated working from your kitchen table? Need a professional place to meet your clients and customers? Then a hot desk is your answer!

The concept is simple: Instead of isolating office walls or cubicles, we supply shared tables and chairs in an open room with internet access, printer, coffee and use of a cafeteria, boardroom and other fun building amenities.The idea is to make it easy for people to work and develop their business, foster collaboration and get inspired, all at a rate new startups can afford!

Using a hot desk is the perfect option for those who don’t require a permanent office, don’t want the headache of property ownership or long leases, however would like an office space to focus and get serious about their business.

Now is the prefect time to sign up! For the month of May we are offering new members the chance to use a Hot Desk for 1 Month FREE! Just tell us why your business rocks and why you want to be part of a co-shared work space! Send your inquiries to platform302@gmail.com.

Where: The Pheasant Plucker @ 20 Augusta Street
(2nd floor)
Date: Thursday May 16th, 2013
Rough Agenda:

6:30pm – 7:00pm – meetup, grab a drink, talk shop
7:00pm – 9:00pm – series of 5-20 min. talks

Talks:

- Martin Kuplens-Ewart (@mkuplens) of BraveNewCode
- Martin Renters of Clinical Datafax Systems

Interested in giving a talk? You can show up that evening and we should have time for your talk (and if not at this event, at the next event), or you can e-mail present@codercamp.org and we’ll add you to the list of scheduled talks.

Register Here

Launched in 2010, REfficient is an online marketplace allowing companies to go shopping in other companies’ surplus inventory for Telecom and AV equipment. Customers can also resell and recycle via the company’s platform, and receive sustainability reporting for their Corporate Responsibility reports. REfficient now counts many of Canada’s largest telecom companies as customers and has diverted more than one million pounds of ewaste from landfill. REfficient recently became Hamilton’s first Certified B Corp.

Now in its second year, the 1Awards Competition focuses on Hamilton-based companies that have produced quantifiable growth. The contest is funded by First Ontario Credit Union and the Hamilton Spectator, as well as Play Advertising, Mohawk IdeaWorks, Grant Thornton, AgroZaffiro and Weever Apps. Three companies were chosen as winners. REfficient will use the awarded $39,000 in cash and prizes to fuel the company’s expanding footprint.

REfficient CEO Stephanie McLarty remarked, “We are proud to be a Hamilton based company scaling our business globally. The 1Awards not only recognizes that, but will allow us to make investments in marketing to further expand our reach. The tremendous support we continue to receive from across the Hamilton business ecosystem is an important part of our rapid growth.”

About REfficient

REfficient’s transactional marketplace is built on a “triple-win” model, providing large telecom and AV companies a trusted and efficient platform for deriving value from surplus inventory, while offering buyers reliable, often new equipment at savings of 20-50% over traditional sources. This innovative new green model benefits everyone by reducing waste and increasing resource efficiency. You can follow REfficient at @REfficient and www.facebook.com/REfficient.

Media contacts
Stephen Rouse
CAROUSE Communications
416-402-6876
stephen@carouse.ca

Tell me about yourself and KITESTRING.

My name is Chris Farias and I am both Creative Director and partner at KITESTRING. We’re an agency comprised of strategists and creative inventors who solve brand equations.

Why did KITESTRING rebrand itself recently?

The agency is now in its sixth year, and just like the world around us, we’ve changed a lot in that time. The evolution of our brand reflects the caliber of work our team is creating for our clients.

What happened to Ben?

His internship came to an end and he moved on to a career in theatre. He came to visit recently and told us he was working with Hammer Entertainment on a production of Avenue Q. You can find out more by visiting: http://www.kitestring.ca/social/blog/community/ben-follows-his-dreams-and-hits-stage

What is The Right Angle?

The Right Angle is a KITESTRING event focused on strategies to help communicators and business owners engage in the conversation on social media. Attendees will learn from experts in the field how to manage your message online, protect your brand image, and problem-solve with confidence and creativity.

Why should web, mobile, and video game companies in particular care about social media management?

It’s up to innovative businesses to lead the way in terms of adopting and understanding new technology. Web, mobile and video game companies need to lead by example. If you’re positioned as a knowledgeable expert, your clients are more likely to follow suit.

What are you most hoping participants take away from The Right Angle?

We’ve noticed a big shift in attitudes about the relevance of social media in the eyes of regional organizational leaders. Leading up to this shift, we were often asked in a presentation or workshop, “Why is social media relevant?”

Now we’re consistently being asked, “How do I make my brand relevant on social media?” I’m hoping participants leave with an idea about how to accomplish that for their brand.

Hamilton in particular seems to have really embraced social media, between the popularity of the #HamOnt hashtag and the relevant communications and business courses at McMaster. Why do you think this is, and are there ways our community should be taking advantage of this strength?

There is a groundswell of citizens doing some amazing things in support of their city within our community. Of course, engaging communications are a part of making these incredible ideas sprout into mini-movements. The reason for this is complex; the perfect storm of timing, economics, culture and spirit.

Last summer we did an experiential meets social campaign at Art Crawl involving a new hashtag. We were shocked by just how encouraging the flood of response was. Three years ago, doing a similar self-promo campaign at Supercrawl garnered completely different levels of engagement. It’s clear to us that this city is now ready for more.

What trends have you noticed lately in social media marketing and branding and where do you see it going next?

I don’t have a crystal ball (Although some days I wish I did!). So, it wouldn’t be prudent for me to guess what the future holds. What’s really got me excited about the industry lately is a turn towards elements of social good becoming a natural part of any organization’s marketing mix. When a brand can create a hybrid of social good, digital engagement and a relevant connection to the everyday lives of its target audience, that’s something to take notice of. These principles have been guiding a few of our newest campaign strategies for our top clients.

Some people in the tech / startup community believe that the best product development talent is in Waterloo, and that the best sales and marketing talent in Toronto. Google has followed this sort of model, with a development studio in Waterloo and advertising / sales in Toronto. I think it’s great for the different cities in Southern Ontario to specialize and have strengths, but it’s concerning to me when it leads to people thinking there is a magic wall that somehow stops world class product development from being done in Hamilton. Is there a similar concern for somebody working in creative branding?

Of course! That may be a tired perception, but that hasn’t stopped us from working with the region’s top health care, education and innovation technology clients. A lot of people are surprised to know that we’ve also created campaigns for international clients. KITESTRING has created a niche for itself, and more and more our location is being viewed as something that is in our favour.

Can “big league” world class marketing be done out of Hamilton?

Yes. We have a close-knit community of talented marketers in this city. We’re a fierce bunch who isn’t afraid to change the landscape for local organizations and make a name for ourselves beyond the 905 area code. It’s going to be our ability to support one another and be proud of one another’s successes that will define the next while in terms of local progress for our industry.

Has KITESTRING worked with any tech companies in particular?

We’ve collaborated with Innovation Factory, the local technology SME hub, on a really neat integrated campaign. The STARTOFF campaign was a contest for local Innovation Factory clients, which involved videogame themed digital engagement in collaboration with Orbital, and pop-up 8 bit art installations around the city. We also work with EllisDon, an innovative, international construction company, helping them to define a new software launch set for the summer of 2013.

How did that work out for them?

Innovation Factory’s campaign has come to a close, so I can share these results. Combined with the engagement campaign, STARTOFF’s digital execution in mobile, social and desktop online developments were explored by laptops and computers, by iPhone, Blackberry, Android smartphones, and had been accessed through 2913 social media buzz mentions on Twitter and 17,102 visits from Facebook.

Where do you see Hamilton in 5 years? 10 years?

I know I would like to see Hamilton become a more walkable city. It would be great to see more people living and working downtown. I’d love to see a Yogen Früz in walking distance from my house. That’s just me.

Hamilton has a lot of hidden gems. There’s different blogs and websites devoted to spotlighting them. What’s your favourite hidden Hamilton gem?

It’s hard to keep hidden gems a secret in Hamilton because of the widespread adoption of the #HamOnt hashtag on Twitter. I’m not complaining, it’s actually a good thing. I think a great hidden gem is the Ottawa Street strolling district. The Ottawa Street BIA is a client of mine and I love when I get to get down there for a visit. There are great restaurants, a farmers market, fabric and crafting outlets, antique stores and clothing boutiques.

In a world beyond websites it can be a challenge to let your brand take flight in the digital sphere.

KITESTRING presents a morning focused on social strategies to help you engage in the conversation. Learn from experts in the field how to manage your message online, protect your brand image, and problem-solve with confidence and creativity.

KEYNOTE with SCOTT STRATTEN

Learn about how engaging your online community can make your business thrive from Scott Stratten (President, Un-Marketing) as he shares his expertise in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

KITESTRING #QandA

You ask, they’ll answer! This panel is a powerhouse of crisis resolution and this audience-led session is your chance to ask the experts everything you ever wanted to know about social media management but were afraid to ask.

• Panel moderated by Chris Farias (Partner + Creative Director, KITESTRING)
• Featuring Scott Stratten,
• Jamie Stein, (Senior Manager – Social Media, ING Direct)
• Christine Zakrajsek, (Web and Social Media Manager, EllisDon)
• Michelle Dias (Social Media Specialist, Goodlife Fitness)
• Kyle Kuchmey, (President, New Motto; Alumni Officer – Digital Communications, McMaster University)

Formerly a music industry marketer, national sales training manager and a College Professor, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Café, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.

He now has over 145,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on Forbes.com. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.

His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released and was also named one of the top business books of the year by 1-800-CEO READ and a top 10 book by Under30CEO.com.

His new book entitled “The Book Of Business Awesome: How Engaging Your Customers and Employees Can Make Your Business Thrive” is also a best-seller, breaking the rules of how companies are truly marketed and grown through the current online/offline world.

Recognizing a growing market for web design, video, and social media support, Kyle founded New Motto in the Summer of 2010. Kyle’s versatile background in digital technologies as well as his passion for creative collaboration shapes the direction of New Motto. He strives to bring his clients’ vision to reality, by finding the right teammates and technologies for the right project. Kyle also believes firmly in strong client support and delivering effective solutions for any budget.

Kyle spent five years at McMaster University’s Alumni Advancement department, where he lead digital communications initiatives including web, video, email, and social media campaigns, to engage the university’s 150,000+ alumni. He also co-chaired the Social Media Working Group, tasked with developing and evolving McMaster’s social media and mobile app development guidelines. During his tenure, Kyle and his teammates received several industry awards for outstanding university advancement communications from CCAE (Canada) and CASE (International), including categories such as Best Online Video and Creativity on a Shoestring.

Kyle believes every organization and individual can benefit from using social media, by finding the right platforms and the right motivations.

With her bold natured personality, and innovative thinking Michelle Dias has successfully lead social media, and public relations campaigns for leading Canadian brands. As a communications professional Michelle sharpened her expertise in developing and executing strategic communications campaigns through her consulting roles at Hill + Knowlton Strategies Canada, and as an Account Executive at NKPR, in Toronto. She currently holds her dream job of Social Media Specialist with GoodLife Fitness.

At GoodLife Fitness Michelle manages and executes digital marketing efforts on the company’s multiple social media channels. This includes the engagement, education and communication of the benefits of exercise to all Canadians.

Michelle has earned a reputation for driving sales through online marketing efforts, building strong online community cultivation and, creative thinking. Since working in the field of public relations, Michelle has worked with numerous consumer lifestyle brands in developing marketing communications programs, clients include: Loblaw Companies Ltd.,Reckitt Benckiser (Lysol, Clearasil, Air Wick, Finish Quantumatic), New York Fries & South St. Burger Co., and Kiehl’s Canada.

As an active fitness enthusiast Michelle maintains a health and fitness blog that promotes simple diet changes and easy fitness tips. (http://eatcleanfitnesslean.wordpress.com). She gives back to the field by participating as a member of Sheridan College’s Program Advisory Committee.

Christine Zakrajsek is EllisDon’s Web and Social Media Manager with a growing responsibility for mobile usage and applications within the enterprise. EllisDon is a values driven employee-owned company that delivers construction expertise with a growing range of construction services in risk management, sustainability and technology. Given the inherently public nature of EllisDon’s business coupled with the public’s interest in their built environment Ms. Zakrajsek has connected people from coast to coast with EllisDon’s values, career opportunities, senior leaders and latest news and updates via social media.

One of the most rewarding aspects of Ms. Zakrajsek’s role at EllisDon is reaching out to industry partners and associations to help foster social media adoption within their own organization. To this end, Ms. Zakrajsek authored a series of articles titled ‘Social Media Masterclass’ for the Daily Commercial News, the industry’s leading trade publication in Canada. In the coming months, EllisDon will be rolling out an internal social network and Ms. Zakrajsek is extremely excited to see what happens when you get 1,500 building technology experts, engineers, MBAs, accountants, and sustainability experts talking with each other irrespective of corporate hierarchy and geography.

Jaime Stein is recognized as an industry leader for his expertise in digital marketing. He currently manages the social media team and strategy for ING DIRECT, Canada’s leading direct bank. He delivers a proven record of success from his four seasons as the Canadian Football League’s head of digital and social media where he redefined the content strategy for CFL.ca and launched the CFL’s involvement in social media. A journalist by training, Jaime has worked in the SPORTSCENTRE newsroom at TSN and served as radio play-by-play voice of the Toronto Argonauts Football Club.

Jaime is a graduate of the Rotman School of Management in Toronto where he was selected valedictorian of the Morning MBA Class of 2011. He has a Bachelor of Arts from McGill University in Montreal and a Bachelor of Journalism from Ryerson University in Toronto.

Born and raised in Vancouver, B.C., Jaime currently serves as a member of the fundraising cabinet for the Canadian Blood Services campaign ‘For All Canadians’ that is dedicated to building Canada’s new national public cord blood bank.

Jaime lives in Toronto with his wife and two sons.

BUBBLY BRUNCH

Indulge in morning marche stations featuring crepes, mini waffles, fresh fruit, parfaits and pastries. Of course, no brunch is complete without a bubbly bar!

CREATIVE CONVERSATION

Meet other creative professionals in marketing, corporate communications, not-for-profit, and innovative industries – just like you. Share your strategies for integrating social media in your brand.

05.21.13

Join KITESTRING for an exclusive morning at the Art Gallery of Hamilton – Tickets are limited

The other day I heard a friend describing their role within their company to a co-worker, they said something roughly along the lines of, “I’m the person that deals with this shit so you don’t have to – I’m like the player on the team that handles the players on the other team so you can focus on scoring!” I don’t know if this friend is big into sports, but they were basically describing an enforcer in hockey.

Team sports are good preparation for working in a group during other facets of life. In sports roles just seem to emerge, sometimes based on personality, sometimes based on skill, sometimes both. Some people just have a state of mind set on scoring goals, and other people want to be the hero by stopping the other team from scoring. Even the sports themselves tend to attract different people and develop different skills. The roles in basketball are much more fluid and dynamic than football.

Team captains, scoring leaders, and heroic goaltenders tend to receive a lot of glory and admiration, and so they should. Even if you’ve got the natural talent required, it’s still hard as all hell to do what they do. These team leaders are often virtuous and high-minded. They want to win, badly, but within the constraints of the rules, because to win otherwise would deprive them of a true win. They often succeed by putting a deliberate effort into making everyone around them a better player.

But sometimes the other team doesn’t play fair. They punch below the belt, they play dirty. They can get away with it too. The ref can’t be looking everywhere all the time. And those same “virtuous qualities” of a team leader are left stunted and ineffective.

So in a game that is imperfect, the enforcer becomes an unfortunately necessary role. It’s not to say that everything enforcers ever do should be condoned. And it’s not to say that team leaders can’t be their own enforcers – dual threats do exist. I wouldn’t want to mess with Jarome Iginla! But the task of fighting fire with fire, taking the punches and landing some too, so that others may go about their work, is unfortunately often necessary, even if outside the official rulebook.

The role doesn’t get nearly the glory of the team captains and the scoring leaders. They’re “working class” superheros. They get praise for their spirit, but almost never their skill. They get called names like goon. The other teams hate them. They’re the “bad guy”. Often on the 4th line, the enforcer isn’t first in line to hoist the cup should their team win. And the powers that be, wanting a more perfect game, are always changing the rules to try to make their very role obsolete.

Enforcers exist in many other facets of life, and business is one of them. Sometimes the other party doesn’t play fair, and you need those people that are willing to be seen as the bad guy if it means getting the job done. Enforcer tactics and approaches are rarely ever a good first option. I mean just look how many times Worf’s ideas were denied!

But the truth about enforcers is that they are sometimes necessary, and they are coming from a good place – they want their team to win. Bless the enforcers.

As part of the agreement, Cisco is providing a $2.1 million contribution to McMaster. The contribution includes $1.6 million over eight years to establish a Professorship in Integrated Health Biosystems, as well as $500,000 over five years to establish a Research Chair in Bioinformatics.

The Research Chair in Bioinformatics will collaborate on a program in Integrated Health Biosystems, the aim of which will be to bridge the existing gulf between data-intensive areas of biomedical research and healthcare by integrating diverse biological datasets with clinical and environmental data.

The Professorship in Integrated Health Biosystems will help to establish a cloud-based computational infrastructure designed to manage, analyze, integrate and distribute the vast amounts of data resulting from biomedical research, clinical trials, and patient feedback.

Current research initiatives at the university tend to store data in separate databases, accessed primarily by the original research team and seldom shared across different studies. By creating one simple cloud-based infrastructure to both house research data and provide high performance analysis, multiple Faculties at McMaster will have easy access to technology resources, and be able to seamlessly share data and collaborate for a more comprehensive delivery of results. In the future, this “research cloud” could serve multiple institutions and research facilities.

Facts and Highlights:

— The proposed research cloud will help to lower operating costs for
researchers and facilitate the growth of cutting edge areas of research.

— An institutional research cloud will allow McMaster to quickly grow,
change and adapt the computing environment as research needs dictate,
through greater flexibility and the quick positioning and migration of
computing resources to meet the changing needs of researchers.

— A cloud-based architecture allows for a bring-your-own-device (BYOD)
model of access, granting researchers secure and easy access to sensitive
data kept safely on campus, from any resource connected to the internet.

— McMaster expects the cloud environment will also facilitate research
sharing with other universities, institutes and colleges as well as
collaborations with industry.

Supporting quotes:

Dr. Patrick Deane, president and vice-chancellor, McMaster University:

“The significance of this partnership with Cisco is enormous. We’re home to some of the world’s leading researchers who continue to make discoveries through novel approaches and applications. The Chair in Bioinformatics and the Professorship in Biosystems will allow us to increase our research capacity and capture the value of the exponentially increasing volumes of data generated by our researchers. This investment will give us the much needed infrastructure to share our information with our local, national and global partners.”

Nitin Kawale, president, Cisco Canada:

“Living in an increasingly connected world brings certain challenges to researchers in terms of managing vast amounts of data and making it easily accessible to the right people for maximum benefit. Cisco and McMaster both realize that this challenge can be turned into a fantastic opportunity to not only improve the way this data is managed, but to also analyze how people’s connection to others and to devices continues to evolve. This innovative project has the potential to transform the way academic research is conducted in Canada and throughout the world.”

About McMaster University

McMaster University, one of four Canadian universities listed among the Top 100 universities in the world, is renowned for its innovation in both learning and discovery. It has a student population of 23,000, and more than 156,000 alumni in 140 countries.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds

Contact Information

Veronica McGuire
McMaster University
905-525-9140, ext. 22169
vmcguir@mcmaster.ca

Karin Scott
Cisco
416-306-7164
kariscot@cisco.com

Hamilton, Ontario – May 6th 2013 – Precursor Games today unveils its debut project Shadow of the Eternals. Developed by the creators of the critically acclaimed Eternal Darkness: Sanity’s Requiem, Shadow of the Eternals is an episodic action/adventure game that is likely to gain the attention of gamers everywhere.

Featuring an ensemble cast, Shadow of the Eternals will span over 2500 years of human history. Players will question their own perception of reality as progress through this mind-altering psychological horror. The Pilot Episode is slated for release Q3 2014 on the Nintendo Wii U and PC.

The emerging studio is taking crowdfunding to the next level by giving the community the ability to contribute content to the game. Precursor Games has also revealed a campaign video and rewards tier system to go with their 1.5 million dollar goal, including pre-orders, various merchandise, and having their contributors’ names featured in the credits.

“Precursor Games intends to leave no stone unturned in order to create an unparalleled experience for gamers”, said Paul Caporicci, CEO of Precursor Games. “We have a talented team, incredible technology with CryENGINE and a new business model where we directly integrate the fan base into the development process, allowing for new possibilities and game direction. We are very excited to see where this new direction leads.”

The Shadow of the Eternals crowd-funding campaign is can be found at www.ShadowOfTheEternals.com

About Precursor Games:

Founded in July of 2012, Precursor Games is comprised of veteran game developers with over 20 years of experience. Precursor Games is an agile, efficient, multi-disciplinary, and collaborative company dedicated to community participation. It is looking to change the way games are made in an ever-changing industry by taking advantage of the emergence of digital distribution, episodic content and community-driven crowdfunding.

What’s Hifyre about?

Hifyre (@Hifyre) is about innovating unique and effective ways for businesses to communicate with their customers. We strive for simplicity. Our products create quantifiable data that can be used to help refine marketing strategies.

Who are some of your clients?

• Mattel
• Ancestry.com
• Novo Nordisk
• Glaxo Smith Kline
• Baxter
• Astellas
• MTV
• Master Lock
• Student Price Card
• Andritz
• World Vision
• Playboy
• Canada Dry Mott’s
• Omnicare
• Universal Pictures
• Universal Music
• Last Gang Records
• Spin Master
• K-Swiss
• Puma
• Aliiance Atlantis
• Eli Lilly

Hamilton Based Companies

• Hidden Pony Records / Upper Management
• Clearcable

Handling a wide assortment of clients has got to be a whole lot of work.  Are there any productivity tips and tricks you can share? 

The key to handling the chaos of multiple projects for multiple clients is first having a fantastic project manager. The one person who stays on top of everything about every project. Second is using a great online management system such as Trello.  It is also important at the very beginning of a project to make sure you have a clear list of task and milestones. That way everyone knows what needs to happen next and never have to ask, ‘What do I work on next?’.

What is your thought process when designing a mobile app solution for a customer?

Simplicity, Simplicity, Simplicity. We define what is the core goal of a project, and continue to refine our strategy until we reach the simplest and most effective way for an app to meet that core goal.

What do you think about the HTML5 vs native mobile app debate?

The majority of our applications are built using a Hybrid method. There are benefits to both methods. Native tends to be more robust, while HTML5 is quick and cost effective.  I believe platforms such as Appcelerator are really setting the standard for future development.

In this YourHamiltonBiz article you mentioned that you left Hamilton for Toronto 10 years ago and that you’ve noticed a change upon returning.  Can you elaboration that? What was Hamilton like 10 years ago, what’s changed, and what do you think we need to do to keep changing for the better?

It is a ‘community self worth’. Having grown up in Hamilton, I’ve always been a firm believer that Hamilton has some of the most creative people in Canada. The problem was that people outside and inside of Hamilton only ever saw the ‘Steel Factories’ and a blue collar workforce. It think that’s finally changed, there is a revived sense of pride in being a Hamiltonian. People can feel that. It’s nice to speak with people and clients from outside of Hamilton and have them ask questions about it, not just dismiss it as Steel town.

One thing I’ve noticed since I’ve moved back to Hamilton is that people are always asking ‘How do we get people outside of Hamilton to recognize what we have here?’. People and businesses are noticing what’s going on. Stop worrying about other people’s opinions, keep working hard and providing great services and products, and they won’t be able to ignore us. Attention and recognition are a byproduct of success.

Any advice for would be web / tech entrepreneurs?

Work hard, work smart. Find something you are passionate about. Find people who are equally passionate about the same thing and have complimentary skill sets. Then ‘Build small. Think big.’ and get that product out there. Your audience will be the ultimate judge.

What’s next for Hifyre?

We are continuing to grow our core service business and keep attracting top tier clients and brands. We are getting set to officially launch our new product ‘Hiwyre’ which is a cloud-based sales enablement & sales training tool for iPad.  We are also building key partnerships with other service providers to help broaden our reach into new industries.