According to Twitter, over 500 million tweets are sent every day. With such a large volume of updates, how can you increase the chances that your company’s tweets are reaching your followers?
Here are two free online tools to accurately identify when your Twitter followers are online. For optimal engagement, experiment with scheduling your tweets during the more active times of the day.
Social Bro is a free Twitter analytics tool that lets you explore the demographics of your Twitter followers as well as search for new followers. To determine what time to tweet, use the Best time to tweet tool found under Tools > Best time to tweet. This report will display graphs of when your followers are most online by the day of the week, and by the hour of the day.
From the charts of our VA Partners Twitter account, you can see that during the week our followers are most active on Wednesday, followed by Tuesday and Thursday. During the day, our followers are most active around noon and early to late afternoon.
Similar to Social Bro, Tweriod analyzes your followers’ online activity to determine how many of your followers are online during different days of the week and different times of the day. Based on an analysis for 1,000 of VA Partners’ followers, on weekdays, the most followers are online later in the afternoon, peaking at around 5pm. On weekends, the online activity of VA Partners’ followers is the highest between 12pm and 6pm.
Use Social Bro and Tweriod to determine when your Twitter followers are online. Based on the results, try scheduling your tweets during the days and times you have the most followers online.
How are you currently deciding when to tweet? Do you know of other Twitter tools that help you determine the best time to tweet?