Copywriting for Your Audience – How to Create Great Content

Having clear copywriting practices is a very important aspect of your marketing strategy. Copywriting is the part of the marketing strategy that is used to by companies to communicate the right messages to the right audience. It is important to be able to keep track of all things you are communicating in print across all mediums, whether on your website, in your newsletter or with your social media platforms. In order to formulate good material for all of your marketing outlets there is one important thing to keep in mind – your audience.

  • Who is your target audience? Before beginning to develop the content for your marketing platforms, do research on who your target audience is. Who would be the ideal person to buy your solution? This will help formulate content that will appeal to the right prospects.
  • What are your platforms? Now that you know your target audience, figure out where they get information from. Different types of marketing tactics get the attention of different types of people. Are they more or less likely to be engaged in social media? Will they benefit from a monthly newsletter?
  • What kind of language are you using? The types of words and the way in which you phrase your sentences can make big difference in reaching your target audience. For example, you may use professional discourse on Linkedin and more casual words on Twitter. Formulate your content so that your target audience will be more interested in reading what you have to say.
  • What will your audience take away? Perhaps the most important thing when it comes to creating content is to encourage your reader to take action; this can include visiting your website or contacting a team member. Make sure that you leave then with a clear statement about what to do next.

As you can see, there are a number of things to consider when it comes to creating content that is engaging to your ideal audience. Once these questions are answered you are well on your way to creating a great copywriting strategy.

To learn more about copywriting for your business download the VA Partners whitepaper Copywriting 101 or visit our website.