FOOD & WINE Festival chooses OverAir as technology provider

TFW15_Logo_smallerJune 17, 2015 – Toronto FOOD & WINE Festival attendees will have more time to enjoy the delectable food, wine and spirits, celebrity chefs and cooking classes, thanks to a faster, more efficient ticketing and payment process.

OverAir Proximity Technologies Ltd. has been chosen as the official payment and ticketing technology provider of the Toronto FOOD & WINE Festival, Sept. 18 to 20, 2015. OverAir’s system will improve the vendor experience and simplify the sample ticket redemption process for visitors.

“We are delighted to be a part of this exciting event that celebrates the best in food, wine and spirits,” said Marie Pavone, OverAir’s Director of Event Solutions. “We look forward to simplifying and speeding up registration and payment so that attendees can focus on the food, drinks and fun.”

OverAir will replace traditional paper sample tickets with NFC “tap” technology. With their festival-branded wristband powered by OverAir, attendees can pre-register and load their wristband with virtual “sample tickets” online. They can also register and load their wristband in just seconds at designated stations at the festival. When needed, they can also quickly reload their wristband with more tickets.

To pay for samples, attendees will simply tap their wristband to a device at each vendor booth. Festival organizers will be able to track and analyze in real time who is visiting which booths, when and how often. This will help with planning for future shows and marketing campaigns.

What is NFC tap technology?

Near field communications (NFC) allows the transfer of information between NFC enabled devices. Since its inception in 2012, OverAir Proximity Technologies Ltd. has been leveraging technology to enable clients to more simply and effectively engage and sell to their customers. At a previous consumer food show, OverAir sped up ticket sales from seven minutes to under 43 seconds and increased sales by 211% by reducing lineups. OverAir’s event solutions also include registration, instant information transfer between attendees and exhibitors, automated contact swap as a networking tool, secure voting, surveys and post-show engagement. This all adds up to streamlined events, audience engagement, positive brand recognition and higher profits.

Toronto FOOD & WINE Festival

Thousands of attendees are expected at Toronto FOOD & WINE Festival taking place at the Evergreen Brick Works in Toronto from Sept. 18-20. FOOD & WINE magazine is the official media partner and is continuing its legacy of festivals across North America with the first Canadian installment here in Toronto. The Grand Tasting Pavilion presented by PC Black Label will feature local restaurants, wineries and breweries. The festival will include a roster of celebrity chefs, cooking classes, tutored tastings and special events that bring the world of food, wine and spirits to local palates. For more information about Toronto FOOD & Wine Festival please visit www.torontofoodandwine.com.

For information, please contact Marie Pavone, Director of Event Solutions, OverAir Proximity Technologies.

Phone: 1-855-OVER-AIR (683-7247), ext. 704
Email: marie@overair.ca