ACTION Conference

ACTION is an initiative spearheaded to develop entrepreneurial capabilities and attitudes within a diverse audience. We will provide a framework to venture creation that will allow individuals, regardless of their discipline, to leverage what they have learned through work and education, generate ideas, and scale their solutions. While ACTION is focused on technology commercialization, it is by no means limited to it. True innovation is not sequestered, and often the ideas with the greatest impact are cross- disciplinary in nature. It is our hope to bring a wide variety of people together, have them make connections, and inspire them to go out and disrupt the status quo.

THE SESSIONS

PROSPECTIVE INTERACTIVE, HANDS-ON WORKSHOPS FOR THIS YEAR’S CONFERENCE

• Design-Thinking and Business Model Development
• The Startup Pitch: A Proven Formula to Win Funding
• Negotiating with Investors
• Bootstrapping: The Art of Creating Strategic Growth Partnerships
• Tools to Get Inside Your Customers’ Heads: Developing a Value Proposition that Really Connects
• Creating Effective Patents
• Practical Cash Flow Management
• Starting Up: Year One (5 Important Items to Do in Your Company’s First Year)
• Venture Valuation
• Sales: The Art of the Hustle
• Building an Effective Sales Team
• Effective Networking Techniques and Strategies
• Niche Marketing for Startups
• Kickstart Ideas: How to Create, Evaluate, and Optimize Ideas for Success
• Leveraging Government Funding Sources
• Customer Acquisition and Growth
• Entrepreneurial Management Strategies
• Building your Brand Through Thought Leadership
• Hiring Superstars for your Startups
• Pricing Your Product or Service
• Primary Market Research: Understanding the Voice of the Customer
• Raising Smart Venture Capital: An International Perspective